FAQ

Quick answers

Why MadeFor?

For years, brands have been struggling to unite marketing, sales, and service to deliver a truly effective customer experience. Based on 20 years of research and learning with some of the world’s best brands, MadeFor provides next-generation management science and learning for customer experience teams. We come from many backgrounds and share a common and deep interest in customer experience. Our expert team is working with a broad network of industry experts to design and share the most effective way to do customer experience.

Why Customer Experience?

In today’s connected world, advances in technology mean that consumers have more information, more choice, and more power than ever before.  However, the way that brands are managing their customer experience is inconsistent and inefficient.

How can I apply for a MadeFor bootcamp?

On each dedicated bootcamp page you can find the upcoming dates that are available for enrolment. Select your preferred date and click on “Apply now”. After filling out your personal information and payment details, you will receive a confirmation email with login details for your e-learning modules. After that you will receive invitations to the live sessions and you are ready to start learning. If you see a bootcamp on our website without open dates, don’t hesitate to register your interest and we will do our utmost to get you a spot in the next edition of that bootcamp.

I am totally new to the field and all of the bootcamp subjects you have on offer. Are MadeFor bootcamps still for me?

Absolutely. Our bootcamps are designed for everyone with an interest in exploring customer experience disciplines from a range of adjacent fields. If you are not sure which bootcamp will be the best match for your objectives, feel free to reach out and we will explore your options together.

What is a bootcamp?

A bootcamp is a learning format designed to rapidly build capabilities and practical skills by combining experiential learning (‘learning by doing’) with expert lectures (‘learning by listening’) and discursive sessions (‘learning by debate’).  

This approach facilitates learning over shorter periods of time in a more effective way than more traditional learning approaches.

Immerse, Contextualise, Reflect 

Each bootcamp is structured into: 

  • Immersion in real-life business scenarios (c. 60% of all sessions).  This is where participants learn the core skills, processes, and knowledge required to be capable in a specific CX role.
  • Context (c. 20% of all sessions).  One of MadeFor’s goals is to enable customer teams to work together, and that means that every bootcamp includes sessions on how different CX roles can collaborate to deliver great results for the customer. This is critical in helping participants become effective in their roles once they get to work.
  • Reflection (c. 20% of total sessions). It is also important to understand why and how you do things, not just what you do.  To do this, each bootcamp has a number of reflection sessions that allows participants to take a step back and change their perspective. These sessions use thought-provoking content and group discussion to help ensure everyone connects the activities they are learning to do with the outcomes that they will need to achieve.