Articles

Reimagined Experience: Same Vision

At MadeFor., we are entering 2023 with new propositions that bring about the biggest shift in strategy since our beginnings.

Article

CX Gems: Spotify Wrapped

It’s December, a time for festive cheer and celebration. But for many avid music listeners around the world, December brings another annual cultural moment: Spotify Wrapped.

Article

CX Gems: Airbnb's Translation Engine

In the first edition of CX Gems, we take a look at how Airbnb's Translation Engine creates a frictionless experience for its global community that is not held back by language barriers.

Article

Accounting for Trauma in Design

In the design of services, empathy for humans is perhaps one of the most valuable skills a designer can possess. Noting and accounting for the natural diversity of the human experience allows designers to make informed decisions on how to appropriately design for every individual.

Article

The role of designers in the era of climate crisis

For designers, the intentions are always laser-focused on the bigger picture and holistically improving the lives of users. So, how can this role be leveraged to aid against the climate crisis our society is faced with?

Article

'Buy Now, Pay Later': customer centricity or looming financial crisis?

The concept of ‘Pay Now, Eat Later’ is now a reality through Klarna and Deliveroo letting you pay for your burger and fries in instalments. With this development, can the fintech companies behind these services be truly customer centric at their core?

Article

Using personalisation to build a customer-centric brand

If there’s one thing that the modern customer doesn’t want, it’s feeling like just another data point in a faceless wave of potential customers. Personalised experiences build on the desire for innately human interactions.

Article

How Millennials and Gen Z’s wants & needs shape customer-centric mindsets

Customers today hold more input and influence over businesses and society as a whole than ever before, with Millennials and Generation Z leading a cultural shift to desiring for more personal and valuable interactions between business and consumer.

Article

CX Day: A brief history of Customer Experience

Today is World CX Day, a serious cause for joy here at MadeFor. as we join in on a global celebration of the pursuit and achievement of high-quality customer experiences.

Article

Dark UX: Is it ethical? Is it legal?

When it feels like shady UX practices are ingrained into the fabric of modern technology, how do we come to terms with their questionable and shady usage? What are the implications of using dark UX in our present day: ethically, morally and legally?

Article

The financial implications of Dark UX in the ecommerce sector

The dangers and problematic outcomes of dark UX practices get even pricklier within the ecommerce sector, when financial implications become apparent for the user and financial gain is at the forefront of the company’s agenda.

Article

The ‘Dynamic Island’ and Apple’s strategically sharp UX design

With the recent announcement of the iPhone 14 Pro, Apple has taken the idea of “it’s not a bug, it’s a feature” and ran with it, using UX knowledge to transform a design constraint that people hated into a feature that people find genuinely beneficial.

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Articles

Reimagined Experience: Same Vision

CX Gems: Spotify Wrapped

CX Gems: Airbnb's Translation Engine

Accounting for Trauma in Design

The role of designers in the era of climate crisis

'Buy Now, Pay Later': customer centricity or looming financial crisis?

Using personalisation to build a customer-centric brand

How Millennials and Gen Z’s wants & needs shape customer-centric mindsets

CX Day: A brief history of Customer Experience

Dark UX: Is it ethical? Is it legal?

The financial implications of Dark UX in the ecommerce sector

The ‘Dynamic Island’ and Apple’s strategically sharp UX design

Great things come to those who subscribe

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