Start to explore the field of customer science. Learn how brands can understand their customer base using quantitative methods across digital and in-real-life channels.
On average organisations only use up to 10% of the data they are collecting, which presents a great opportunity for organisations to use more of their data to drive business performance.
If taken advantage of, the data has the capability to respond much more accurately to your customer needs and expectations, which helps to gain a competitive advantage and optimise the organisation.
32 hour live session bootcamp delivered in 8 x 4h sessions, with one session held per week. For this bootcamp, a learner should estimate 1-3 hours of extra engagement in an e-learning environment.
Onboarding onto PriceCo case, Customer Science fundamentals, Problem briefing, & Defining problem hypothesis. Clear role in PriceCo case, Basic understanding of the problem, Problem hypothesis
Customer Segmentation, Stakeholder interviewing 101, Conducting stakeholder interviews, User Story creation, Customer segments, Insights from stakeholders, Deeper understanding of the problem
Introduction to working with data, Collecting, wrangling, and transforming data. Clean and define useful datasets for further analysing the problem
Introduction to analysis methods, Analyse data to validate problem hypothesis, Tested problem hypothesis
Introduction to data modeling, Creating a descriptive model to describe the problem, Deeper insight into variables influencing the problem
Formulate recommendations based on findings from analysis and model, Introduction to data visualisation, Recommendations for problem owner, Visuals of key findings
Introduction to Data Products, Defining potential data product, Outline of a data product utilising the findings for future work
Introduction to storytelling, Building an effective presentation as a team, Findings and recommendations presented back to key stakeholders
If you want to understand how to work with data to inform your customer experience improvement strategy, or launch your career as a customer data scientist, this bootcamp is for you. You might also have a professional background in engineering or have recently graduated in STEM, or have experience in marketing, finance or business strategy. Either way, this is a critical skill set for any well-rounded Customer Experience professional.
All classes are held in English, so you need a professional working proficiency level of English to attend this bootcamp. As classes are held online, you need to be able to connect to the classes, and use your camera and microphone. Please note, there might be some software that you need to enable on your device.
To make data-driven decisions around all your customer activities, Customer Science is crucial to standardise the ongoing measurement of how customers interact with your organisation. Growing a customer science capability enables you and your business to drive insights and solutions based on an end-to-end understanding of your customer’s behaviour and the problems that may occur in their journey.
Among your fellow bootcampers you will meet business- and data analysts, engineers and developers, who want to upgrade their skills and become more strategic in their work, as well as professionals from connected Customer Experience disciplines who want to broaden their skills and accelerate their performance.
Yes, you can. We ask an average investment of 5-7 hours of learning per week. 4 hours of that investment will be during our weekly 4-hour live session. These sessions will be during the morning or afternoon, depending on your bootcamp schedule. The additional hours of learning will be homework, preparation or the completion of online learning kits.
Since this bootcamp is designed for entry-level knowledge of Customer Science, there is no prior experience or knowledge necessary to follow along in the bootcamp. However, since all of our live sessions, learning kits and homework will be in English, you need a professional working proficiency level of English to make sure you achieve the best outcomes.
Depending on your existing skillset and personal learning objectives, you will be able to pursue not only the roles as Junior Data Analyst or Junior Data Scientist, but also substantially increase your skills set in any Customer Experience field role.
Stay in touch and receive the latest updates, new bootcamp launches, and invitations to free learning sessions.