Micro-Bootcamp
Micro-Bootcamp
Micro-Bootcamp

Structuring insights for action

Hourglass icon
1 day (6 hours)
location icon
Online

Understand the dynamic between qualitative and quantitative research in customer research landscape. Learn how to excel in qualitative research and draw insights worth validating.

Next course Starts on
Next session Starts on
June 10, 2022
Coming soon
Coming soon
Days Left to Enroll
Sold out
Enroll NowJoin Free TasterJoin Free Taster
Structuring insights for action
Micro-Bootcamp

Structuring insights for action

hourglass icon
1 day (6 hours)
location icon
Online

Understand the dynamic between qualitative and quantitative research in customer research landscape. Learn how to excel in qualitative research and draw insights worth validating.

Next course Starts on
Next session Starts on
June 10, 2022
Coming soon
Coming soon
Days Left to Enrol
10
Enroll Now
Structuring insights for action

Course includes

No items found.

Total

€320

Outcomes

  • Learn how to set up a qualitative research project to gain understating about your customers.
  • Understand the difference of qualitative vs quantitative research: when to use one or the other and when together.
  • Learn to work with qualitative data and makes sense of it (synthesis, tools, tips and cases).
  • Learn structuring insights for action - how to go from raw data to insights and get ready to act on it.

Summary and process

You will learn how to navigate various research methods, finding the right methods for the right problems, while building confidence by understanding the steps and validations for drawing the right insights for your solution.

On completion you will be fully equipped to ask the right questions of your data to uncover actionable insights, providing your business with effective data driven decisions.

1

Research data

Exploration of various data sources, types and methods. Review of raw data and challenging the approaches.

1

Hypothesis

Ask the right questions about your data, become curious, critical and make assumptions.

1

Synthesis & Clustering

Select your data, sources and methods. Search for similarities and differences. Create meaningful data clusters.

1

Insight

Does your effort bring you closer to your insight? Do you have an answer, suggestion or educated guess?

1

Validation

An insight is not the entire truth. By understanding how to build confidence in your insights, build your validation plan. Get ready for action!

Your coach

Billy Knowles

Billy Knowles

“First and foremost, a human being, I am passionate about other humans - what makes them tick, what they struggle with, and how to help them overcome challenges and thrive as part of a prosperous society. With over a decade of experience working across strategic design, innovation, transformation delivery and new programme development I am always looking for opportunities to make positive change happen. Having trained and supported executives at some of the world’s biggest organisations, across finance, retail and telecommunications, I know that inspiring others to be curious, creative, and critical is the best way to equip them to navigate the realities of changing complex systems.”

The Perfect Participant

If you have been in the situation where you feel overwhelmed about all possible research methods, data sources and how to make a decision to ensure the voice of customer and business benefits are met, this micro bootcamps is for you. This micro-bootcamp will equip you with practical tools and practices on how to process your data, do customer research on low cost and draw insights worth validating.

Preparation

The class is held in English, so you need a professional working proficiency level of English. The class in online, therefore you need to be able to connect to the classes, using your camera and microphone. If you have any software blocks (can't open certain online tools, such as digital white-boarding tool Miro) please inform us in advance.

Funding options

There are various payment and scholarship options available at MadeFor. We are happy to jump on a call to discuss your options. Don’t hesitate to reach out! For more detailed information you can also visit the MadeFor toolkit here.

Curious about our Structuring insights for action bootcamp?

“I’m here to help you with any questions about MadeFor bootcamps.”

DAVID WALSH, MARKETING AND SALES LEAD
Schedule a Call

FAQ

Why is learning to structure data for action relevant today?

It is a prime time for customer research. The better you can navigate the data, the more likely you will be able to understand your customer and therefore serve them better. However, as there is so MUCH data, it becomes difficult to understand what data delivers actionable insight, and which data is simply noise. By learning to critically evaluate the right research methods for the right questions, you will gain an instant competitive advantage.

Who I will be learning with?

You will learn alongside passionate professionals who are keen to learn new ways of doing CX and are committed to continuous personal development. Just as yourself. Your learning team will be no bigger than 20 people, facilitating a more tailored experience that ensures your learning objectives are met.

Are there any prerequisites to do this bootcamp?

This bootcamp is defined for everyone that is affiliated with the importance of customer experience and the need to create ownership around it in an organisation. There is no extensive experience or knowledge necessary to follow along in the bootcamp. However, since all of our live sessions, learning kits and homework will be in English, you need a professional working proficiency level of English to make sure you achieve the best outcomes.  

What kind of skills will I obtain after the microbootcamp 'structuring insights for action'?

Data synthesis, data clustering, data validation.

View all FAQs

MadeFor learners work at

Any questions?

Want to make sure that Structuring insights for action is for you? Don’t hesitate to reach out or schedule a call or attend one of our Free Taster Sessions where you can meet the team, learn stuff and ask your questions.

Want to make sure that Structuring insights for action is for you? Don’t hesitate to reach out or schedule a call.

Bundles

Follow the full learning path and get certified

Other bundles

Bundles are designed to deepen your learning and broaden your professional impact. All bootcamps within a bundle are complimentary and carefully selected to deliver a truly immersive learning experience that helps you build your capabilities and the confidence to enhance your career.

Arrow pointing leftArrow pointing right
Eight people having fun on a Zoom call

Making every customer team work like the best customer team.

Instead of managing channels, products or isolated customer interactions, build a powerful and aligned team that focuses on the customer first.

Learn more about team enrollmentDownload icon
Download team brochure

Great things come to those who subscribe

Stay in touch and receive the latest updates, new bootcamp launches, and invitations to free learning sessions. 

Save my spot