Adoreboard - The Foundations of Customer Science Podcast
Recently we had the privilege of co-hosting a discussion with our friends over at Adoreboard, on The Foundations of Customer Science, and how to apply the scientific method to data, in order to improve customer experience and lifetime value.
In this audio, they cover some of the fundamentals of customer science, including:
- What is customer science and where does it ‘sit’ in an organisation?
- What does a typical customer science project (and outcomes) look like?
- What is Customer Lifetime Value (CLV)?
- What data do you need?
- How do you get from raw data to useful insights?
- How do you combine quantitative and qualitative data?
If you want to find out more just press play above, grab a cup of something hot, sit back and enjoy.
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