Service Design
Build the core capabilities needed for the Service Design role. Explore how service design can drive competitive advantage and learn through practical activities designed to give you real-life experience of service design in a modern customer function.
Outcomes
- Gain an understanding of key Service Design methodologies, values and design approaches.
- Learn to design customer research initiatives by understanding the different research methods available, and critically evaluating which methods will generate the right data & insight.
- Understand how to interpret insights, identify design options and create compelling services.
- Understand the context the challenge sits in, from market dynamics and to unmet customer needs.
- Build a concept - an early iteration of the service, demonstrating its core value by testing uncertainties.
- Learn the context of the Service Design role in a business strategy and experience the real-world disruptions while achieving your goal.
Summary and process
You'll learn what it is, how it works, and what it takes to make a great service designer, with practical activities designed to give you real-life experience of service design in a modern customer function.
Our onsite bootcamp format is 4 days with our coaches. Our online bootcamp format is 8 days 32 hour live session bootcamp delivered in 8 x 4h sessions, to suit your schedule. For this bootcamp, each learner should estimate 1-3 hours of extra engagement in an e-learning environment.
Foundation
Onboarding to PriceCo (your bootcamp employer). Defining the ways of working, understanding the Service Design fundamentals, and getting to know your team.
Problem
Problem discovery & definition through 4 types of insights: self-discovery, business, market, and customer. Research plan definition.
Insight
Problem definition refinement by understanding root causes. Customer research methods, application, and research design. Understanding customer segments and typologies.
Idea
Applying creativity in business. The ideation process leads to the definition of a concept.
Concept
Refining the concept, creating a concept map by building user flows, prioritising, and creating a storyboard. Concept validation through testing.
Blueprint
Building service design blueprints by understanding every touchpoint your customer has with a brand and what support in the organisation is needed to enable them.
Capability
Mapping the organisational capability & building accountability, defining success measures and build briefs.
Engagement
Building effective presentation as a team to the Steering Committee for Service Design proposal review and approval. Presenting to the key stakeholders as a team.
Your coach
Tali Cahani
Clara Llamas
The Perfect Participant
If you want to better understand the interactions your customers have with a company, identify problems and opportunities this bootcamp is for you. You might have a professional background in marketing, graphic design, physical product development, UX design or product, engineering and research. Either way Service Design skills will power-up your professional journey and will deliver long-term business value by enabling you to meet your customers’ needs and expectations.
Preparation
All classes are held in English, so you need a professional working proficiency level of English. As classes are held online, you need to be able to connect to the classes, using your camera and microphone. There might be some software that you need to enable on your device.
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FAQ
Why is learning about Service Design relevant today?
Service design helps to better understand how your customer interacts with your brand – by recognising and understanding each touchpoint. By mastering service design you ensure that each touchpoint is optimised and delivers the most impactful customer experience. And customer experience is the key to set your brand apart from others and service design is one of the key enablers for you to do it.
Who I will be learning with?
You will learn alongside passionate professionals who are keen to learn new ways of doing CX and are committed to continuous personal development. Just as yourself. Your learning team will be no bigger than 20 people, facilitating a more tailored experience that ensures your learning objectives are met.
Can I follow the Service Design bootcamp besides my full-time job?
Yes, you can. We ask an average investment of 5-7 hours of learning per week. 4 hours of that investment will be during our weekly 4-hour live session. These sessions will be during the morning or afternoon, depending on your bootcamp schedule. The additional hours of learning will be homework, preparation or the completion of online learning kits.
Are there any prerequisites to do this bootcamp?
This bootcamp is defined for everyone that is affiliated with the importance of customer experience and the need to create ownership around it in an organisation. There is no extensive experience or knowledge necessary to follow along in the bootcamp. However, since all of our live sessions, learning kits and homework will be in English, you need a professional working proficiency level of English to make sure you achieve the best outcomes.
What kind of job can I get after this bootcamp?
Depending on your existing skillset and personal learning objectives, you will be able to start in the role of a Junior Product Owner, Junior Product Manager or Business Analyst. The bootcamp will give you an opportunity to research and experience the different roles within Digital Product Management that are most suitable for you.
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