During his talk, Rand showed us how understanding your audience's demographics, behaviours, and sources of influence are crucial to success.
By walking us through 3 case studies Rand showed us how using a combination of interviews, surveys, and audience research software, you can get high quality, invaluable data to solve a host of targeting and conversion problems.
Using 3 case studies Rand will show us how to find those hidden gems of data that can make the difference of success or failure.
- Case Study #1 – We walked through a packaging design firm, learn about their customers attributes and context through surveys and interviews.
- Case Study #2 – See how Salsa Matcha, delicious, Mexican condiment have built a market through sources of influence in the food + recipes world.
- Case Study #3 – Rand will show us how Threatpost, a privacy advocate publication finds specific ways to amplify their brand and earn loyal subscribers/customers
Rand's Talk was bursting with insight, real world data and results, we hope you enjoy.
Learning design and service design are two fields that, on the surface, seem vastly different. One focuses on the creation of educational experiences that can be applied to a multitude of settings (from education to business), while the other focuses on developing and improving high-quality services that holistically benefit the overarching customer experience.
In her MadeFor. Talk, “Future proofing your design skills - how to prepare for a changing world”, Lilli discussed the skills that service designers need to exist and thrive within a changing world.
MadeFor offers 1-hour free keynote engagements to introduce you and your organisation to the world of customer experience.
MadeFor initiates free Lunch and Learn series, but can also deliver an exclusive Lunch and Learn to your organisation.
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