Bootcamp
Bootcamp
Bootcamp

CX Strategy

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8 weeks
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Live Online Sessions

CX Strategy is the starting point for every effective Customer Experience. Learn to use market analysis and business insights to define brand and customer strategy, which can impact the fundamentals of the business’ performance.

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CX Strategy
Bootcamp

CX Strategy

hourglass icon
8 weeks
location icon
Live Online Sessions

CX Strategy is the starting point for every effective Customer Experience. Learn to use market analysis and business insights to define brand and customer strategy, which can impact the fundamentals of the business’ performance.

Next course Starts on
Next session Starts on
Coming soon
Coming soon
Days Left to Enrol
10
Enroll Now
CX Strategy

Course includes

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Total

€1,490

Outcomes

  • Learn to describe and develop strategy based on customer’s perception and interaction with the brand.  
  • Learn to manage innovation in a complex organisation by evaluating various types of insights.
  • Learn to recognise the opportunities effectively and evaluate the organisational capability to activate them.
  • Learn to develop capability map and shift from team and department mindset to capability mindset.
  • Learn to set up the right success metrics to measure and track benefits.
  • Learn prioritisation in multiple dimensions and complexity.
  • Learn to manage stakeholders and communicate effectively.
  • Learn to manage effective meetings.
  • Learn the context of the Customer Strategy in a business strategy and experience the real-world disruptions while achieving your goal.
  • Learn to manage effective meetings.
  • Learn to manage stakeholders and communicate effectively.

Summary and process

CX Strategy is one of the key bootcamps if you want to understand ‘why’ the business is doing what it is doing. By using market analysis and business insights to define brand and customer strategy, CX professionals can impact the fundamentals of their business’ performance. Customer Strategy is the starting point for every effective Customer Experience.

32 hour live session bootcamp delivered in 8 x 4h sessions, with one session held per week. For this bootcamp, a learner should estimate 1-3 hours of extra engagement in an e-learning environment.

1

Research

Onboarding to PriceCo (your bootcamp employer). Understand trends and technology disruptions and how it influences the current customer operations.

1

Insight

Problem analysis – review of research methods, interview techniques and user story creation.

1

Opportunity

Prioritise opportunities with a mix of different outcomes, and balance customer needs and business imperatives.

1

Targets

Defining a strategic KPI model and developing the Customer Strategy KPI approach. Understanding challenges, scope and responsibilities of successful KPIs.

1

Capability I

Understanding internal capability and customer-centricity. Capability modeling and understanding the benefits of the Customer Operating System.

1

Capability II

Introduction to the Customer Function, defining ways of working, and building accountability.

1

Roadmap

Defining the strategic initiatives and designing the roadmap.

Your coaches

Charissa Shelton

Charissa Shelton

“With a designer's eye, an executive’s practicality, and a people's heart, I help leaders untangle challenges and find their next A-HA! I specialize in customer experience strategy, facilitation, and management consulting. Since 2014, I’ve advised 100+ executives, facilitated 1,500+ hours of workshops, and informed 90+ product or service initiatives. ”

Niall Lavery

Niall Lavery

Director

“MadeFor exists because we believe that there is a better way for brands to put their customers at the centre of the business, and that makes them simpler, leaner and more effective organisations. I’m so proud of what we’ve been able to build so far, and I’m excited to see where we take it next. Working with amazing brands and amazing people is what makes me love coming to work. I travel a lot to visit different brands and discuss customer experience, so I’ve been collecting hotel key cards. My plan is to build a piece of art with them.”

The Perfect Participant

The bootcamp is valuable for everyone who wants to understand the ‘why?’ over ‘what?’ organisation is doing to delight their customers. You might have background in product, marketing, sales, operations or even finance or legal. CustomerStrategy bootcamp will power-up your professional journey and upgrade your skills to become more strategic in your work and drive customer strategy in an organisation.

Preparation

All classes are held in English, so you need a professional working proficiency level of English. As classes are held online, you need to be able to connect to the classes, use your camera and microphone. There might be some software that you need to enable on your device.

Funding options

There are funding options available at MadeFor. We are happy to jump on the call to discuss your options. Don’t hesitate to reach out!  

MadeForToolkit includes information about the funding options available at MadeFor, as well as presentation templates to help you to convince your employer to invest in your education, and useful tips and explanations on how to choose your nextstep in your career and learning. Visit the toolkit here.

Curious about our CX Strategy bootcamp?

Lasian Newell-Stephenson, Head of Admissions

“I’m here to help you with any questions about MadeFor bootcamps.”

Lasian Newell-Stephenson, head of admissions
Schedule a Call

FAQ

Why is learning about CX Strategy relevant today?

To create an effective customer experience, every organisation’s starting point should be to define a clear and actionable CX strategy. Executing a CX strategy creates ownership around your customer experience and aligns internal capabilities into working for the strategised customer outcomes. Implementing a CX strategy means breaking silos, driving customer excellence and creating internal accountability for all customer-facing activities.

Who will be my fellow bootcampers?

Among your fellow bootcampers you will meet managers and leaders in various customer-facing strategy roles, who want to upgrade their skills and become more strategic in their work, as well as professionals from connected Customer Experience disciplines who want to broaden their skills and accelerate their performance.  

Can I follow the Customer Strategy bootcamp besides my full-time job?

Yes, you can. We ask an average investment of 5-7 hours of learning per week. 4 hours of that investment will be during our weekly 4-hour live session. These sessions will be during the morning or afternoon, depending on your bootcamp schedule. The additional hours of learning will be homework, preparation or the completion of online learning kits.

Are there any prerequisites to do this bootcamp?

This bootcamp is defined for everyone that is affiliated with the importance of customer experience and the need to create ownership around it in an organisation. There is no extensive experience or knowledge necessary to follow along in the bootcamp. However, since all of our live sessions, learning kits and homework will be in English, you need a professional working proficiency level of English to make sure you achieve the best outcomes.  

What kind of jobs can I get after this bootcamp?

Depending on your existing skillset and personal learning objectives, you will be able to pursue a role in service design, customer journey management and customer strategy. The bootcamp will give you an opportunity to research and experience the different roles within Customer Strategy that are most suitable for you.

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Any questions?

Want to make sure that CX Strategy is for you? Don’t hesitate to reach out or schedule a call or attend one of our Free Taster Sessions where you can meet the team, learn stuff and ask your questions.

Want to make sure that CX Strategy is for you? Don’t hesitate to reach out or schedule a call.

Bundles

Follow the full learning path and get certified

Other bundles

Bundles are designed to deepen your learning and broaden your professional impact. All bootcamps within a bundle are complimentary and carefully selected to deliver a truly immersive learning experience that helps you build your capabilities and the confidence to enhance your career.

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