Inspiring Customer Experience Examples #6 - Weekly case studies on inspiring customer experiences to draw inspiration from.
When it feels like shady UX practices are ingrained into the fabric of modern technology, how do we come to terms with their questionable and shady usage? What are the implications of using dark UX in our present day: ethically, morally and legally?
The dangers and problematic outcomes of dark UX practices get even pricklier within the ecommerce sector, when financial implications become apparent for the user and financial gain is at the forefront of the company’s agenda.
With the recent announcement of the iPhone 14 Pro, Apple has taken the idea of “it’s not a bug, it’s a feature” and ran with it, using UX knowledge to transform a design constraint that people hated into a feature that people find genuinely beneficial.
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