Why is learning about Customer Experience Fundamentals relevant today? 

The Customer Experience Fundamentals is the beginning of a customer centric mindset. If an organisation aspires to succeed and serve their customers well, the understanding on how people, data, technology and process interacts and work together is essential. There are millions of jobs currently available in Customer Experience field. For a company to stay relevant and competitive in the market, the Customer Experience is critical capability to have. And there is no more relevant time to obtain these skills as digital customer experience is especially important in the current social and economic climate.