How to digitise customers who are happy without modern tech with Oleg Koss
Oleg Helped us celebrate the launch of our brand new MadeFor Talks. During the session, Oleg let us into his world of Service Design and with the help of 3 amazing case studies, provided his perspective on the service design discipline and the challenges his company faces when defining and designing new services for big brands.
Oleg has been a Service Design Rockstar for nearly 10 years and has always loved tackling the biggest problems that brands face. In this inaugural talk, we will find out how Oleg and his team have worked to digitise customers that are simply happy with the way things are.
In this session Oleg spoke about:
- Overall, Ukrainians are among the leaders in using cashless services. Still, some customers prefer using cash, withdrawing their salary from the ATM
- Coronavirus helped many customers to start buying groceries online. But some customers were easier to adopt new shopping habits than others.
- 4+ million Ukrainians had to seek protection in Europe. Mobile operators in Czech, Poland, and Slovakia made special offers for to help them.Ready to get inspired and learn more about Service Design?
Make sure you catch the replay.
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