Customer Journey Management
Learn to plan, create, and deliver end-to-end customer campaigns that deliver measurable business outcomes by working in real-live scenarios and exploring ready-to-use tools and frameworks.
Customer Journey Management
Learn to plan, create, and deliver end-to-end customer campaigns that deliver measurable business outcomes by working in real-live scenarios and exploring ready-to-use tools and frameworks.
Course includes
Total
Outcomes
- Gain an understanding of key Customer Journey Management methodologies, values and approaches.
- Learn to set targets and how to turn an insight into an actionable opportunity.
- Learn the art of prioritisation of opportunities with a mix of different outcomes, and balance customer needs and business imperatives.
- Build customer campaign plans and learn the tools and techniques required to measure the delivery of customer targets.
- Understand the pros and cons of customer journey mapping and how to use it to continually improve the customer experience.
- Learn the context of the Customer Journey Manager role in a business strategy and experience the real-world disruptions while achieving your goal.
- Learn to manage effective meetings.
- Learn to manage stakeholders and communicate effectively.
Summary and process
The concept of Customer Journey Management is a catalyst for doing things differently, and better. It changes how marketing and services are done, making them truly customer-centric by breaking down team silos but still allocating clear accountability for outcomes.
32 hour live session bootcamp delivered in 8 x 4h sessions, with one session held per week. For this bootcamp, a learner should estimate 1-3 hours of extra engagement in an e-learning environment.
Problem
Onboaring to PriceCo (your bootcamp employer)! Customer Experience fundamentals. Identifying the problem based on data and insights.
Insight
Defining the missing insights and creating a plan to collect them.
Idea
Idea generation.
Opportunity
Prioritise opportunities with a mix of different outcomes, and balance customer needs and business imperatives.
Activation
Turning prioritised initiatives into customer campaign plans. Tracking, managing and leading multiple parallel initiatives.
Evaluation
Setting up the tools and techniques to measure the success of the approach.
Topics Covered
Your coaches
Niall Lavery
The Perfect Participant
If you want to know what your customers’ actual interaction with your brand is, and approach the customers’ experience as end-to-end process, then this bootcamp is for you. You might have a professional background in marketing, brand, product development, service design, UX design, business analysis, engineering and research. Either way Customer Journey Management skills will provide you an opportunity to deliver a great customer experience which means a competitive advantage.
Preparation
All classes are held in English, so you need a professional working proficiency level ofEnglish. As classes are held online, you need to be able to connect to the classes, use your camera and microphone. There might be some software that you need to enable on your device.
Funding options
There are funding options available at MadeFor. We are happy to jump on a call to discuss your options. Don’t hesitate to reach out!
MadeForToolkit includes information about the funding options available at MadeFor, as well as presentation templates to help you to convince your employer to invest in your education, and useful tips and explanations on how to choose your nextstep in your career and learning. Visit the toolkit here.
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FAQ
Why is learning about Customer Journey Management relevant today?
Customer Journey Management brings together all Customer Experience disciplines – Service Design, UX design, Product, Technology, and Customer Science. In these disciplines there are millions of jobs currently available in the market. For a company to stay relevant and competitive in the market, the Customer Journey Management is critical capability to have. And there is no more relevant time to obtain these skills as digital customer experience is especially important in the current social and economic climate.
Who will be my fellow bootcampers?
Among your fellow bootcampers you will meet traditional marketers, entrepreneurs and sales and product managers, who want to upgrade their skills and become more customer centric in their work, as well as professionals from connected Customer Experience disciplines who want to strategise their skills and accelerate their performance.
Can I follow the Customer Journey Management bootcamp besides my full-time job?
Yes, you can. We ask an average investment of 5-7 hours of learning per week. 4 hours of that investment will be during our weekly 4-hour live session. These sessions will be during the morning or afternoon, depending on your bootcamp schedule. The additional hours of learning will be homework, preparation or the completion of online learning kits.
Are there any prerequisites to do this bootcamp?
Since this bootcamp is designed for entry-level knowledge of Customer Journey Management, there is no prior experience or knowledge necessary to follow along in the bootcamp. However, since all of our live sessions, learning kits and homework will be in English, you need a professional working proficiency level of English to make sure you achieve the best outcomes.
What kind of job can I get after this bootcamp?
By working in real-life scenarios and exploring ready-to-use tools and frameworks, you will return to work with practical experience and the ability to make an immediate difference. The Customer Journey Management bootcamp is focussed on broadening your skills and accelerate your business analyst, product management, product owner, service design, customer journey manager and other customer experience field career.
The bootcamp will give you also an opportunity to research and experience the different roles within Customer Journey Management that are most suitable for you.
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Course Price
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Bundles
Follow the full learning path and get certified
Other bundles
Bundles are designed to deepen your learning and broaden your professional impact. All bootcamps within a bundle are complimentary and carefully selected to deliver a truly immersive learning experience that helps you build your capabilities and the confidence to enhance your career.
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Making every customer team work like the best customer team.
Instead of managing channels, products or isolated customer interactions, build a powerful and aligned team that focuses on the customer first.
Learn more about team enrollment
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