Learn to plan, create, and deliver end-to-end customer campaigns that deliver measurable business outcomes by working in real-live scenarios and exploring ready-to-use tools and frameworks.
Learn to plan, create, and deliver end-to-end customer campaigns that deliver measurable business outcomes by working in real-live scenarios and exploring ready-to-use tools and frameworks.
The concept of Customer Journey Management is a catalyst for doing things differently, and better. It changes how marketing and services are done, making them truly customer-centric by breaking down team silos but still allocating clear accountability for outcomes.
32 hour live session bootcamp delivered in 8 x 4h sessions, with one session held per week. For this bootcamp, a learner should estimate 1-3 hours of extra engagement in an e-learning environment.
Onboaring to PriceCo (your bootcamp employer)! Customer Experience fundamentals. Identifying the problem based on data and insights.
Defining the missing insights and creating a plan to collect them.
Idea generation.
Prioritise opportunities with a mix of different outcomes, and balance customer needs and business imperatives.
Turning prioritised initiatives into customer campaign plans. Tracking, managing and leading multiple parallel initiatives.
Setting up the tools and techniques to measure the success of the approach.
If you want to know what your customers’ actual interaction with your brand is, and approach the customers’ experience as end-to-end process, then this bootcamp is for you. You might have a professional background in marketing, brand, product development, service design, UX design, business analysis, engineering and research. Either way Customer Journey Management skills will provide you an opportunity to deliver a great customer experience which means a competitive advantage.
All classes are held in English, so you need a professional working proficiency level ofEnglish. As classes are held online, you need to be able to connect to the classes, use your camera and microphone. There might be some software that you need to enable on your device.
There are funding options available at MadeFor. We are happy to jump on a call to discuss your options. Don’t hesitate to reach out!
MadeForToolkit includes information about the funding options available at MadeFor, as well as presentation templates to help you to convince your employer to invest in your education, and useful tips and explanations on how to choose your nextstep in your career and learning. Visit the toolkit here.
Customer Journey Management brings together all Customer Experience disciplines – Service Design, UX design, Product, Technology, and Customer Science. In these disciplines there are millions of jobs currently available in the market. For a company to stay relevant and competitive in the market, the Customer Journey Management is critical capability to have. And there is no more relevant time to obtain these skills as digital customer experience is especially important in the current social and economic climate.
Among your fellow bootcampers you will meet traditional marketers, entrepreneurs and sales and product managers, who want to upgrade their skills and become more customer centric in their work, as well as professionals from connected Customer Experience disciplines who want to strategise their skills and accelerate their performance.
Yes, you can. We ask an average investment of 5-7 hours of learning per week. 4 hours of that investment will be during our weekly 4-hour live session. These sessions will be during the morning or afternoon, depending on your bootcamp schedule. The additional hours of learning will be homework, preparation or the completion of online learning kits.
Since this bootcamp is designed for entry-level knowledge of Customer Journey Management, there is no prior experience or knowledge necessary to follow along in the bootcamp. However, since all of our live sessions, learning kits and homework will be in English, you need a professional working proficiency level of English to make sure you achieve the best outcomes.
By working in real-life scenarios and exploring ready-to-use tools and frameworks, you will return to work with practical experience and the ability to make an immediate difference. The Customer Journey Management bootcamp is focussed on broadening your skills and accelerate your business analyst, product management, product owner, service design, customer journey manager and other customer experience field career.
The bootcamp will give you also an opportunity to research and experience the different roles within Customer Journey Management that are most suitable for you.
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Other bundles
Bundles are designed to deepen your learning and broaden your professional impact. All bootcamps within a bundle are complimentary and carefully selected to deliver a truly immersive learning experience that helps you build your capabilities and the confidence to enhance your career.
Become an all-rounded customer experience pro. From customer journey management to service design and customer science. This bundle ensures you have it all to be a customer experience champion and driver in any organisation.
Become an all-rounded customer experience pro. From customer journey management to service design and customer science. This bundle ensures you have it all to be a customer experience champion and driver in any organisation.
28 weeks
Become a customer experience leader who drives the understanding of customer-centricity in an organisation. Learn how your role affects the customer experience by challenging industry standards, defining an explicit customer strategy, and implement it via customer function (customer-centric organisational design).
Become a customer experience leader who drives the understanding of customer-centricity in an organisation. Learn how your role affects the customer experience by challenging industry standards, defining an explicit customer strategy, and implement it via customer function (customer-centric organisational design).
16 weeks
Start your career in highly demanded customer experience field by combining UX design, digital product management and customer technology disciplines.
Start your career in highly demanded customer experience field by combining UX design, digital product management and customer technology disciplines.
24 weeks
Instead of managing channels, products or isolated customer interactions, build a powerful and aligned team that focuses on the customer first.
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